Facebook Marketing Advice
One of the easiest and fastest ways to increase sales is by leveraging the power of Facebook.
You're probably familiar with your own Facebook profile. However, Facebook Brand Pages are a totally different beast and should be operated in a different way. Lets get into how you should operate both your personal profile and your brand page during the early stages of your new online store.
Your Personal Facebook Profile
This will be your best friend during your first months of starting up. However, you have to treat your Facebook profile with a lot of respect. Otherwise you will lose friends and potentially lose your account.
There is nothing wrong with doing a little self-promotion on your personal Facebook profile. Your friends and family will likely love to see what you’re up to as long as you don't overdo it. Sharing products with your personal Facebook profile is very effective, in fact, studies show that upwards of 62 percent of people read such posts.
A good rule of thumb is to update your profile about once a day with either a link to a product from your online store or website. Also, maybe about once a month share your “about us” or “story” webpage. The story about your business is a great form of social currency, so spend time crafting a good story. From time to time you might also want to paste in the text about your story from your website instead of just pasting the link. The reason for this is that more of the text will show up on your friend’s feed, thereby delivering more of the story right off the bat.
Finally, remember to keep using your personal Facebook profile for what it’s meant for. Continue to share photos, news articles, liking people’s posts and being a normal user. Don’t switch over to “business only” mode. All you are going to do differently is occasionally posting something relevant about your new business.
Your Business' Facebook Page
Facebook Pages are designed for businesses, brands, and other types of organizations. Facebook only wants you to promote your business through your Facebook page. That’s why we stress that you should keep business promotion through your personal Facebook profile to a minimum.
With Facebook Pages, only people who have Liked your Facebook page will see your updates. In a sense, these people have given you permission to advertise to them. This is a very key point about online marketing these days – permission marketing is much more effective than the old days of spamming everyone under the sun. The good news is that with a Facebook page, you're in good company, with over 70 perfect of B2C companies acquiring a customers through the social platform.
You will promote on your Facebook page exactly like how you do it on your Facebook profile with posts and links to products, PR mentions, and stories about your business. However, a better way to get deeper engagement on Facebook is to post updates on things that are not directly related to purchasing one of your products.
A great way to get more Facebook page engagement is to post:
- Industry trends and news
- Funny, cute, and high-quality photos (that you have a legal right to publish)
- Uplifting stories
- Inspirational Quotes
- Fun polls or surveys
Although some of these updates won’t have anything to do with your brand but, they will bond a stronger relationship between your brand and those that have “Liked” your Facebook page. What you are doing here is strengthening your fan base, which generally pays dividends down the line.
Here's the key: Do not overly promote your brand and your products - only post a couple times every day. Most importantly, be sure to respond to comments and keep the conversations going.
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