You Tube Marketing Advice
YouTube usually ranks around the second or third most popular search engine on earth. It provides a powerful tool for business owners and has an unlimited amount of creative ways in which you can drive traffic and sales to your ecommerce store.
One of the main advantages of YouTube, is that your video will be included in Google and YouTube search results. Each video you create is a piece of inbound marketing content that will help you sell for years to come. You can also use YouTube videos on your own website to help communicate the benefits of your products.
It's all about product videos. Let’s say you sell jewelry online. Create a short video showing off a unique piece that you carry. For example, let’s say you sell a piece of jewelry called "heart within a heart." To help drive online sales of this item, you could create a video showcasing the design, material and luster of this piece of jewelry.
When you upload your videos to YouTube, there are three things you need to pay close attention to:
- THE TITLE – The title of your video is what will bring the targeted customers in. So be very mindful of how you title your video. Think of keywords your target customers may be searching for to find your products.
- LINK BACK TO YOUR PRODUCT PAGES – In the description of the video, be sure to link back to your product pages. That’s how you can get the casual YouTube video viewer to become a customer.
- YOUR TAGS – Tags are a good way to attract YouTube users by interest. They also act as keywords that help people find your video. The important thing to remember with tags is to list your most important tags first.
What Kind of Content Should You Produce?
This is where you can really open up the creative floodgates. The most boring thing you can do is simply film your product and talk over the video. “We have this widget in red, blue and black. Please click the link below to buy it.”
But we understand that it will come down to a battle of creativity vs. how much time you have to make videos.
If you decide to really invest time into making an awesome YouTube channel and dedicate a lot of time and energy into it (and yes, it will take a lot of time and energy), you may find this will be your go to marketing source for years to come. In our opinion a YouTube channel is as powerful as having your own Cable television channel.
Trust us though, it's all well worth the effort. For example, Luxy Hair who sells hair extensions online has built a million dollar business built primarily off the back of providing helpful and engaging content on YouTube.
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