Twitter Marketing Advice
Twitter can be a powerful tool to help online store owners grow their business. Without investing too much time or money, you can easily drive traffic to your ecommerce store. It's also a great way to engage with your customers once your business is up and running.
But before we get into how you can use Twitter to make some sales, let’s first talk about some important account setup housekeeping.
Setting Up Your Account the Right Way
PROFILE PHOTO
You should make your profile avatar your business logo. When it comes to branding, it’s important to be consistent across all your online properties to avoid confusion.
YOUR BIO
This is the perfect location for your company tagline or value proposition. Keep it short and sweet and don't be afraid to have some fun.
YOUR WEBSITE
Always link to your homepage in your Twitter bio section.
YOUR BACKGROUND
Backgrounds can be used in many useful ways. You can either choose to use large branded artwork or provide an image that displays contact or support information. If you have design resources, go nuts and create something beautiful. But if you're running on a budget or time constraints just keep it simple. A plain background is just fine, or you can add some information about your business.
LISTEN AND CONVERSE
If you read almost any blog post about how to use Twitter effectively for your business, the most common advice is that you need to “listen”. Most of these articles write about how to listen if you’re an established brand.
The idea is to engage people on Twitter who are talking about your brand and respond to them appropriately to build customer loyalty.
For someone just starting out you want to listen in a different way. Chances are no one is talking about your online store just yet.
SO WHAT DO YOU LISTEN FOR?
Use Twitter as a public platform to show that you are an authority and genuinely help people.
- SOLVE PROBLEMS AND LEND HELP – Listen in on people who might be having problems that you can help out with. Think of keywords that might indicate that someone is having a problem that you can solve, and type them in the search field. By helping people solve problems, you can build your follower count with people who are active in your industry. This will make them more susceptible to becoming future customers.
- DISCUSS THE CURRENT STATE OF YOUR INDUSTRY – By joining in on conversations surrounding industry events, changes and news, you can establish yourself in the “who’s who” of your niche. This will open the doors for partnerships, networking and as a business that happily accepts referrals.
- SHOW BRANDS THAT YOU LIKE – If you sell multiple brands, you can always show off brands you like and give the brand a little mention by using the @ and # characters. Not only does this publicly announce that you carry these brands, you’ll also strengthen your relationship with them.
Share Interesting and Useful Content
The single most powerful thing Twitter is good for is to disseminate valuable or interesting information. Based on your niche you should tweet out articles, pictures and videos that your audience will enjoy. This is a great way to start up conversations with other Twitter users who are interested in the same type of things your online store offers.
For example, if you operate an online surfing shop, you would want to tweet out links to videos of amazing surfing clips a few times a day as well as amazing surf photographs.
Occasionally throw in a tweet about some of your most enticing offers with links to the product page. And as always, throw in a hashtag representing the keyword or brand name.
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