Key Features & Benefits
100+ professional themes
With themes created by world-renowned designers.
Your own domain name
Use your own domain name, or purchase one.
Brand and customize your online store
Every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront.
Web-based website builder
Your online store comes with a full-featured content management system.
Mobile commerce ready
Your online store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet.
Full blogging platform
Publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your blog.
Accept credit cards
You can accept Visa, MasterCard, Discover, and American Express the minute you launch your shop. You'll get a low credit card rate and no hidden fees.
Secure shopping cart
All credit card and transaction information is protected by the same level of security used by banks: a 256-bit SSL certificate.
70 payment gateways
From bitcoin to PayPal to iDEAL, integrates over 70 external payment gateways from around the world.
Automatic carrier shipping rates
Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.
Flexible shipping rates
Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.
Offer free shipping
Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.
Automatic taxes
Based on your location, automatically handle major country and state tax rates.
Multiple languages
Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.
Customer profiles
Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.
Customer accounts
Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.
Customer groups
Categorize and export customer lists based on location, purchase history, and more.
Order fulfillment
Fulfill one or multiple orders with just one click, making your daily order management a breeze.
Fulfillment centers
Connect to fulfillment solutions such as Amazon, Webgistix, and Shipwire, or set up a custom fulfillment solution.
Drop shipping
Integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business.
Refunds
Refund some or all of an order to the payment method used. Your inventory is updated automatically.
Manage on the go
Use your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.
Email templates
Customize your automated store emails with the design and language you want.
Search engine optimized
Help potential customers find your store using search engines. Supports SEO best practices like customizable H1, title, and meta tags.
Generated sitemap.xml
Your sitemap.xml is automatically generated with your products, webpages, and blog posts.
Discount codes and coupons
Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.
Gift cards
Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.
Social media integration
All websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.
Product reviews
Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.
Email marketing
Notify your customers of upcoming sales or new products with the email marketing app.
Sell on Facebook
Your Facebook fans can browse your products and make a purchase without leaving Facebook.
Digital products
Customers can order and download your digital products right from your online store.
Inventory management
Track stock counts, and automatically stop selling products when inventory runs out.
Unlimited products
There's no limit to the number or type of products you can sell in your online store.
Product variations
Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.
Product organization
Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.
Multiple images
Add multiple images for your products, so you can show off your product from all angles.
SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.
Unlimited bandwidth
You'll never be charged based on the number of visitors or traffic to your store.
Daily backups
All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.
Email forwarding
When you buy a domain you receive unlimited email forwarding. Create email addresses like info@yourstore.com.
99.94% uptime and 24/7 monitoring
No need to worry about downtime with Shopify, we work around the clock to make sure your website is always online.
SSL certificate
Your online store includes a 256-bit SSL certificate to keep your customers' information and business data secure.
Dashboard
An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.
Product reports
Analyze and gain insight into your store's growth. See which products are selling — and which ones aren't.
Export reports
Reports can be exported for further analysis in your favorite spreadsheet tool, or can be sent to your bookkeeper or accountant.
Google Analytics
Google Analytics works with your online store, so you can track sales, visits, and referrals.
Traffic/Referral reports
See where your visitors come from, and how they found your online store.
Dedicated support team
A support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.
E-commerce University
Everything you need to know about selling online. You'll find ebooks, video series, webinars, and much more.
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